Beach safety campaign to keep visitors safe
Phillip Island Nature Parks and Bass Coast Shire Council have started a public awareness campaign for beach safety ahead of the influx of visitors for the Melbourne Cup long weekend.
Advertising will appear in local media, the Phillip Island and Bass Coast Visitor Guide and on social media in various languages.
Council and the Nature Parks have been working closely with Parks Victoria, Life Saving Victoria and emergency services to review and collaborate on aspects of beach safety.
Council and the Nature Parks will also be conducting visual inspections of beach safety signage along the coastline to ensure visibility in the lead-up to summer. There will also be additional signage installed at certain beaches to improve the prominence of 'swimming not advised’ messaging.
Every booked visitor to the Nature Parks from November through to April will receive a beach safety message with their email confirmation reminding them to download the Surf Life Saving Beachsafe app and access important information available on the Life Saving Victoria website. A new ‘safety’ website page has also been launched at penguins.org.au/visit/safety.
Catherine Basterfield, Chief Executive Officer at Phillip Island Nature Parks said the south coast of Phillip Island is famous for its fantastic surf and spectacular views, however its rugged and exposed coastline can be hazardous.
“The devastating incidents in Bass Coast last summer are an unfortunate reminder of the dangers of the ocean and particularly unpatrolled beaches.”
“As the long weekend approaches and we welcome more visitors to explore Phillip Island, we want everyone to keep safe.”
Bass Coast Shire Council Chief Executive Officer, Greg Box, said all organisations were committed to ensuring tourists are properly informed about the risks of our beaches.
“Bass Coast is a wonderful place where tourists and locals can experience beautiful beaches safely and we will continue to work closely with the Nature Parks, Parks Victoria and Life Saving Victoria to get that message out there,’’ Mr Box said.